NIANews · 2026-02-09 00:00

NIA organizes "Thailand Beef Fest 2026" to promote innovative Thai beef for global markets.

The National Innovation Agency (NIA) is hosting the "Thailand Beef Fest 2026" to showcase and elevate the quality of Thai beef through innovation, aiming for international recognition and premium market entry.

This initiative seeks to transform traditional livestock farming into precision agriculture, creating a robust ecosystem for farmers and entrepreneurs while positioning Thai beef as a unique food soft power.

Fast Facts

·Event: Thailand Beef Fest 2026
·Organizer: National Innovation Agency (NIA)
·Dates: February 5-7, 2026
·Location: Liab Duan Dan Neramit Market, Bangkok
·Concept: Thai Innovative Beef, Global Taste
·Key innovations: Breeding technology, smart farming, dry aging, processing
·International participation: Embassies from USA, Brazil, Japan, Australia
·Exhibition zones: 4 (International Pavilion, Thailand Pavilion, Buyer & Distributor Booth, Beef Restaurant Zone)
·Participating restaurants: Over 50

Other

Digitalization

People Mentioned

Dr. Krithpaka Boonfueng

Director at National Innovation Agency (NIA)

Mr. Chanvit Rattanarasri

Assistant Director at National Innovation Agency (NIA)

Asst. Prof. Dr. Papakorn Pitayachaval

Director at Northeastern Region Science Park, Lower Northeast 2

Ms. Maria Rakhovskaya

Regional Agricultural Attaché to Thailand, Myanmar, and Laos at U.S. Embassy Bangkok

Mrs. Ana Carolina Miranda Lamy

Agricultural Attaché at Embassy of Brazil

Source

NIA organizes "Thailand Beef Fest 2026" to promote innovative Thai beef for global markets.