The National Innovation Agency (NIA) is hosting the "Thailand Beef Fest 2026" to showcase and elevate the quality of Thai beef through innovation, aiming for international recognition and premium market entry.
This initiative seeks to transform traditional livestock farming into precision agriculture, creating a robust ecosystem for farmers and entrepreneurs while positioning Thai beef as a unique food soft power.
Fast Facts
Organizations Mentioned
NIA
MHESI
Northeastern Region Science Park
CPF
CP Axtra
Central Food Wholesale
U.S. Embassy Bangkok
Embassy of Brazil
Japan Embassy
Australian Embassy
People Mentioned
Dr. Krithpaka Boonfueng
Director at National Innovation Agency (NIA)
Mr. Chanvit Rattanarasri
Assistant Director at National Innovation Agency (NIA)
Asst. Prof. Dr. Papakorn Pitayachaval
Director at Northeastern Region Science Park, Lower Northeast 2
Ms. Maria Rakhovskaya
Regional Agricultural Attaché to Thailand, Myanmar, and Laos at U.S. Embassy Bangkok
Mrs. Ana Carolina Miranda Lamy
Agricultural Attaché at Embassy of Brazil
Mr. Masato Otaka
Ambassador at Japan Embassy
Tadayuki Kanenaga
First Secretary (Representative) at Japan Embassy
Dr. Rob Atkinson
Counsellor (Agriculture) at Australian Embassy
Dr. Uratchavee Unhaleaka
Assistant Director at National Innovation Agency (NIA)
Dr. Ampon Apathanakorn
Director of Innovation Business Promotion at National Innovation Agency (NIA)