PTT GCNews · 2026-02-24 00:00

GC launches a brand campaign highlighting employee-driven innovation across sustainable chemicals, bio-refining, and digital environmental solutions.

PTT Global Chemical (GC) has rolled out its "GC StandOut Through INnovation" brand communication campaign, emphasizing that innovation stems from employee passion and showcasing diverse projects.

This initiative aims to reinforce GC's commitment to sustainable development and a circular economy, leveraging internal talent to drive tangible value in bio-based products, sustainable aviation fuel, and environmental technology.

Fast Facts

·Campaign name: GC StandOut Through INnovation
·Core concept: Innovation driven by employee passion and courage to create difference
·Muconic Acid project: Produces specialty chemicals from agricultural waste (sugarcane bagasse, cassava pulp)
·Muconic Acid partner: Toray Industries, Inc. (for high-purity bio-adipic acid)
·Muconic Acid target: Commercial production of thousands of tons/year by 2030
·Smart Mangrove Surveillance: Uses drones and AI to monitor mangrove growth and survival rates
·Smart Mangrove Surveillance partner: Thaicom Public Company Limited
·Biorefinery project: Converts crude oil and used cooking oil into Sustainable Aviation Fuel (SAF), biochemicals, and bioplastics
·SAF carbon reduction: Up to 85% compared to conventional fuels
·allnex Battery Solutions: Develops high-performance materials for lithium-ion EV batteries

Petrochemicals

Bioenergy

ESG & Finance

Source

GC launches a brand campaign highlighting employee-driven innovation across sustainable chemicals, bio-refining, and digital environmental solutions.