SALES AS A SERVICE

Grow and develop your software agency business with YDIN as your external commission-only sales force.

In the professional services business, one thing is constant: the demand and supply never match.

For a software agency, having too much client demand is "a positive problem", but sooner or later, a large project ends or a couple of proposals are lost at the same time, and suddenly the situation is the opposite: Perfectly good designers and developers sitting on the bench without work.

YDIN is an additional external sales channel to balance your resourcing ups and downs. We have a network of potential clients around the world and help you to find new projects for your extra capacity.

We work commission based, so no upfront investments or base pay.

KEY BENEFITS

Change your cost of sales from fixed up-front to variable pay-as-you-go.

MORE SALES, MORE PROFIT

We help you grow BOTH your top and bottom line by finding client projects for your free capacity.

 

Higher billing ratio is usually the best way to improve profitability in the professional services business.

BETTER CASH-FLOW

Pay only revenue share from actual client payments, instead of hiring more own salespeople.

 

Improve your cash-flow management, and safe time and effort, with our payment terms and invoice tracking.

BUSINESS ADVISORY

We’ve been there and done that. Close to 20 years in the software development business.

 

Our business depends on the success of our software agency partners, we’re a senior business advisor on your side of the table.

FOCUS ON YOUR CORE

Additional help in sales will free your own time to focus on your core business.

Your people and company culture, competence and capability development, and of course delivering the client work.

TIME & MATERIALS

We believe that transparent Time & Materials invoicing based on the actual hours is the best option for modern agile software development.

Both for the clients and the agencies, T&M enables to keep the focus on developing the software, and not on contracts or finding ways to improve, or rescue, one’s margins.

Successful software development with T&M model requires transparency and mutual trust. But those should be the starting point for any software project anyways, right?

HOW WE WORK

We have a shared goal to find your designers and developers good projects.

PROJECT HUNTING

We hunt the right projects for the agencies, not the other way around.

 

Based on your available resources now, and in the foreseeable future, we contact clients in our network and reach out to new potential ones.

 

The better you can define your “wish-list”, the specs for the ideal clients and projects, the easier it is for us to focus especially on those ones.

PRICE NEGOTIATIONS

YDIN works commission-only, a percentage of the actual invoicing, and we believe in building long-term win-win-win relationships.

 

In practice, our financial incentive is to facilitate fair deals for all parties.

 

We give recommendations and advice on the rates, but as a software agency, you have the final say on your proposed rates.

INDUSTRY BEST PRACTICES

We’re an engineering company by nature, we love when things work like a Swiss watch.

 

We create, share, and promote the industry best practices with our partners, for example, useful tools, training materials, HOWTOs, and checklist that can make everyone work and life easier.

 

Our standard contract framework already covers the mandatory “legalese” like confidentiality, IPR, GDPR, and financial terms, enabling agencies to focus on what they do best: The software.

LEGAL CONSULTING

Don’t worry, we’re not lawyers.

 

But we’ve been close to 20 years in the software business on both sides of the table, as a client buying software services and as an agency, evaluating and signing different contracts and agreements.

 

We use simple and understandable contract templates with a goal to ensure fair deals for all parties.

PRICING FOR AGENCIES

YDIN takes 10% sales commission from the sold client projects.

INTERESTED?

Drop us a message below and let's schedule a call or a meeting.

Or email directly to [email protected]. And no, your email won't be added to any newsletters. We hate those as much as you do.

FAQ

What do you mean with “developers”? Only programmers?

With “developers” we mean different tech talents involved in the digital product development: UX/UI designers, software architects, data scientists, programmers, DevOps, QA, scrum masters, product managers, and so on.

The reason for this approach is simply practical, makes things a lot easier than trying to list all possible roles all the time…

How do you choose your software agency partners? What are you looking for in a partner?

We select our agency partners very carefully, based on the following primary factors:

“Software heavy-lifting culture”: We believe that digital product development is not the race to the lowest hourly prices, but instead of focusing on the tech talents, processes and tools, and teamwork. We look for agencies who share the same values.

Transparency and trust: YDIN operates in a commission-only model, in practice, we invest time and money to our developer agency partners, and put our own “skin in the game” with our clients. That will not succeed without mutual transparency and trust.

Continuous improvement: We look for agencies who are interested and willing to continuously learn and develop their operations. While working with both our clients and agency partners, we’re in a great position as “an outsider” to support and advice them.

Growth ambitions: Adding extra efforts to sales is useless unless the business wants to grow. We’re an ambitious company targeting for growth, and look for agency partners with similar mindset and targets.

We believe this alignment creates the strongest foundation for our mutual success.

Are you a competitor to independent software agencies?

No, we’re not a competitor with our agency partners. We don’t have, and will not have, own designers and developers.

YDIN is only successful if we help our partner agencies to succeed.

Will I continue using my own brand with clients, or YDIN brand?

Your brand. And our job is to make your brand bigger than ever.

Your agency’s reputation is your brand. It’s the name that your clients and employees know and trust.

They value your band—and so do we. YDIN will work with you to help build awareness of your brand through digital marketing and other tactics. Your agency remains an independent business and brand as you leverage our operational support to grow and take on more clients.

Do I keep my current clients?

Yes.

Your clients have chosen you and your agency for a reason, and that they value the relationship you’ve built with them.

While YDIN helps you to land and manage new clients, you’ll continue to own and manage your current and future clients, to the extent that works best for you.

How are the client rates decided?

Developer agencies and independent consultants have their own rates that are negotiated with the client, case by case.

YDIN facilitates the negotiations, targeting to build long-term win-win relationships.

How does the client invoicing work?

Contractually YDIN subcontracts the work from the agency partners.

We invoice the clients based on actual hours bi-weekly (typical agile sprint length) with net 10 days payment term. This naturally has some room for negotiations, depending on the clients.

Immediately after the payment arrives, we forward the payment to the agency.

In practice, we take care of the invoicing and payment tracking for our agency partners as a part of the service.

Also, we understand the importance of cash-flow management especially for the smaller agencies, and target to negotiate fair payment terms for all parties.