SCGRegulatory · 2026-01-09 00:00

SCC's joint venture BetterBe ceases NocNoc digital platform operations, incurring a 1.8 billion baht accounting loss.

The Siam Cement Public Company Limited's (SCC) joint venture, BetterBe Marketplace, announced the cessation of its NocNoc digital platform business, with order acceptance ending on February 9, 2026.

This decision will result in SCC recognizing a non-cash accounting loss of approximately 1.8 billion baht in Q4 2025, reflecting the financial impact of the venture's underperformance.

Fast Facts

·Company ceasing operations: BetterBe Marketplace Company Limited
·Platform: NocNoc (digital platform)
·Indirect shareholder: The Siam Cement Public Company Limited (SCC)
·SCC indirect stake: 50% (joint venture)
·Notification date to ETDA: January 9, 2026
·Order cessation date: February 9, 2026, 00:00
·SCC accounting loss (Q4 2025): Approximately 1.8 billion THB (non-cash)
·BetterBe loss contribution to SCC (2024): Approximately 650 million THB

Other

ESG & Finance

People Mentioned

Thamasak Sethaudom

President and CEO at The Siam Cement Public Company Limited

Source

SCC's joint venture BetterBe ceases NocNoc digital platform operations, incurring a 1.8 billion baht accounting loss.