SCGRegulatory · 2026-03-25 00:00

SCG's subsidiary, SCG Marketplace Holding, sold its 50% stake in the NocNoc digital platform operator, BetterBe Marketplace, to MustBe Co., Ltd. for 25 million baht.

SCG Marketplace Holding, a subsidiary of SCG, has divested its entire 50% stake in BetterBe Marketplace, which operated the NocNoc digital platform, to MustBe Co., Ltd.

This 25 million baht transaction follows BetterBe's prior announcement to cease business operations and addresses a related-party transaction due to common control interests.

Fast Facts

·Approval date: March 25, 2026
·Seller: SCG Marketplace Holding (SMPH), a 100% subsidiary of SCG
·Buyer: MustBe Co., Ltd.
·Asset sold: 50% stake (137,040,000 shares) in BetterBe Marketplace Co., Ltd.
·Business of BetterBe: NocNoc digital platform (ceased operations)
·Transaction value: 25 million THB
·Share price: Approximately 0.18 THB per share
·Related party: MustBe is a related party to SCG due to common control by close relatives of Thapana Sirivadhanabhakdi
·Net Book Value of BetterBe (50% share): 188.8 million THB (as of Dec 31, 2025)

Other

People Mentioned

Thapana Sirivadhanabhakdi

Independent Director at SCG

Thammasak Sethaudom

President and CEO at SCG

Source

SCG's subsidiary, SCG Marketplace Holding, sold its 50% stake in the NocNoc digital platform operator, BetterBe Marketplace, to MustBe Co., Ltd. for 25 million baht.